Bringing Back the Dinosuar

Microsoft's Internet Explorer has long since been disregarded by tech savvy users, spawning the phrase, "the only thing IE is good for is downloading other browsers," a phrase that Microsoft has now chosen to accept. Though IE still claims the majority percentage of the market share, that share is largely due to its coming already installed on all Windows computers.  Rather than admit defeat, Microsoft has launched a spoof campaign ridiculing their own product and committing to revolutionize it at the same time. This coincides nicely with their pre-release of the Windows 8 OS, which will utilize the new IE to allow internet apps such as Facebook and YouTube to be installed directly on the W8 desktop. As a huge gamble to reclaim their dwindling claim in the OS market, they have to impress consumers as well as developers in order to stave off Apple's continuing domination.